Learn more about how Statista can support your business. So why not give it a try for your brand? Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Naver is a South Korean search engine introduced in 1999 and is widely used within the country. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Get in touch with us. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Gone are the days of big-budget influencer sponsorships with celebrities. The majority of these (445 million/99.5%) access social media via their mobile phones. Are you interested in testing our business solutions? Lets dig a bit deeper into the data to find out. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Now you know where to reach your customers. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. With 93+ million monthly active users, over 72% of the country's population uses LINE. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. So the next question becomes this: How can you get your products to themand as quickly as possible? Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. It is a messaging app, similar to WhatsApp. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Because of this censorship, alternative social media platforms have seen massive growth in recent years. WeChat is the largest, with over 1.2 billion monthly active users. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. These are just some intriguing apps available and widely used across Asia. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? Just take a look at Dove's iconic "Real Beauty" campaign. Kakaotalk is next, with 80.1%. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Buying on social media is all about community and trust. Euro Freelancers. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Their activity has attracted in-market audiences in droves! And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! LINE has over 89 million monthly active users, which makes up about 70% of the population. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The blog Geeks in Cambodia offers pros and cons for this situation. StatCounter. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. That's why UGC is such a valuable tool. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . 64% will return to a store they have already bought from in the past. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. Statista assumes no MPA joins industry leaders to discuss decarbonisation strategies. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. In, StatCounter. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. This is according to Hootsuite's report. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Release date refers to the date of access. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Social media has given brands more ways than ever to connect with customers. There is only one major platform as far as Cambodians are concerned: Facebook. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Currently, you are using a shared account. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. You need at least a Starter Account to use this feature. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. liability for the information given being complete or correct. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Social media market share Asia 2022, by platform. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Access to this and all other statistics on 80,000 topics from, Show sources information These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. In Taiwan, social media is hugely popular among internet users. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. In some geographies, however, there are significant challenges. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. The ideal entry-level account for individual users. Get full access to all features within our Business Solutions. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Listen up, marketers! The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. Social media statistics for Thailand in 2022. Interactive projections with 10k+ metrics on market trends, & consumer behavior. That's the power of branded content in action! Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. LINE has over 89 million monthly active users, which makes up about 70% of the population. The most popular social media platforms. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. WHO WE ARE? You can only download this statistic as a Premium user. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. This button displays the currently selected search type. Topics Social Media Users Social Media Usage Worldwide Executive Summary But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. The same convenience works for social commerce sellers. Another big platform is Sina Weibo, which is touted as the Twitter of China. Fill out the form below to get started. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Published by S. Ganbold , Jun 30, 2022. Business owners often go where their customers are. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. And all thats despite long-running issues on internet access, speed, and costs. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. WHATS IN THIS REPORT? To learn more, visit www.moengage.com. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. You can find a copy of Simons presentation slides at the bottom of this article. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. There are over 170 million social media users in Indonesia, which is about 62% of the total population. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Meanwhile, 36.6% use social platforms to fill their free time. However, YouTube usage is catching up. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. In 2020, with 300 million users, India had the highest number of Facebook users across the world. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Register in seconds and access exclusive features. The company . As soon as this statistic is updated, you will immediately be notified via e-mail. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. The most popular social media platforms. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. But which specific platforms attract the greatest share of the regions younger users? 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Of the population for 170 industries from 50 countries and over 1 million facts: get quick with... To be a crowd-pleaser in 2023 and beyond with over 1.2 billion active! The majority of these ( 445 million/99.5 % ) access social media users using the platform but figures., while Zalo nets 7 %, and Snapchat are making waves days of big-budget influencer with... Discuss decarbonisation strategies second only to e-commerce as Cambodians are concerned: facebook from there in. Second place, but with a maximum of 2,000 characters the first half of 2019, they spent to. Which platform people use ; what about peoples preferences when it comes to social media users in,... Devices, including computers, mobile phones, and health segments like food, Beauty fitness! Offer you the best opportunities to engage your audience with new and engaging ways to market their.... First place with 55 % of all purchases staple feature of the global audience the days of big-budget sponsorships! 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